Case ︎ c/o Christiansborg
Client ︎ Hellebro
The challenge ︎ 110%. That’s how much housing prices in Copenhagen have increased over the last 10 years. This surge has led to a completely new demographic of homeless young people. They resort to couch-surfing with friends and strangers as they struggle to find a place to live. They feel invisible—and to politicians, they quite literally are.
Hellebro, a shelter for homeless young people aged 18-29, has repeatedly tried to contact decision-makers to start a debate and share their knowledge—but without success. Until now.
The solution ︎ On National Homelessness Day, 79 young homeless people officially changed their address to the Danish Parliament, Christiansborg. They used a loophole in the national register to stage a digital protest against a government that has ignored them for years. This ensured national attention on youth homelessness, Hellebro, and led to a direct dialogue with the Minister of Housing and Social Affairs.
An invitation to protest ︎︎︎The yellow health insurance card holds the address of every Dane—at least for those who have one. That’s why the card is a powerful symbol of housing status and social security in Denmark. Leading up to the demonstration, it was used as a visual frame to mobilize youth and put pressure on the government.
Made for Hellebro with ︎ Sigrid Hallum, Eva Riedel, Asta Printz Scales, Ida Harbou, Ulik Kepinski Rode, Magnus Breum, David Asmussen & Mikkel Wendelboe at Marketsquare