Case ︎ Toyota Relax
Client ︎ Toyota
The challenge ︎
Car insurance isn’t the first thing on people’s minds—especially not when they’re on their phone chatting with friends or being entertained. And even less so when they drive a Toyota, a brand known for its extreme reliability. So, we needed to create something that was genuinely interesting. Our message was: “One service at a Toyota garage gives you one year of insurance.”
The solution ︎
A Toyota driver needing to use car insurance is about as likely as having Count Dracula sitting in your backseat while you solve a sudoku. But if he were there, it would be nice if your cabin light worked—so he’d erupt into thin air.
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Client ︎ Toyota
The challenge ︎
Car insurance isn’t the first thing on people’s minds—especially not when they’re on their phone chatting with friends or being entertained. And even less so when they drive a Toyota, a brand known for its extreme reliability. So, we needed to create something that was genuinely interesting. Our message was: “One service at a Toyota garage gives you one year of insurance.”
The solution ︎
A Toyota driver needing to use car insurance is about as likely as having Count Dracula sitting in your backseat while you solve a sudoku. But if he were there, it would be nice if your cabin light worked—so he’d erupt into thin air.
Request access
Made for Marketsquare with ︎ René Kammersgaard & David Asmussen at Marketsquare