Case ︎ Now and then you need unemployment insurance
Client ︎ A&Til (Now&Then)
The challenge ︎
The danish unemployment insurance fund FTFa was to change its name to A&Til (Now&Then). In addition to introducing the new name, they needed help increasing their brand awareness. Communication about unemployment funds is rarely a high-interest topic, and only 70% of their own customers were even aware of them.
The solution ︎
Good old-fashioned advertising. We created a platform building on the new name: Now&Then you need unemployment insurance. With a strong text concept consisting of almost memeable situations, we rolled out a nationwide campaign across TV, OOH, social media, and all the other channels
Client ︎ A&Til (Now&Then)
The challenge ︎
The danish unemployment insurance fund FTFa was to change its name to A&Til (Now&Then). In addition to introducing the new name, they needed help increasing their brand awareness. Communication about unemployment funds is rarely a high-interest topic, and only 70% of their own customers were even aware of them.
The solution ︎
Good old-fashioned advertising. We created a platform building on the new name: Now&Then you need unemployment insurance. With a strong text concept consisting of almost memeable situations, we rolled out a nationwide campaign across TV, OOH, social media, and all the other channels
Handbrake turns and company cars apparently don’t go hand in hand. Now and then you need unemployment insurance
Your tasks are being outsourced to Asia. That might take a while on a bike. Now and then you need unemployment insurance
Made for Marketsquare with ︎ René Kammersgaard & Christian Ryser at Marketsquare