Case ︎︎︎ Nothing happening here
The challenge ︎︎︎ Using existing visual material from the international brand platform, we were tasked with developing a digital lead campaign for small and medium-sized businesses. The Securitas brand guidelines didn’t allow us to show anything negative, so we had to figure out what security really looks like—and find that image in their existing material.
The solution ︎︎︎ It turned out we found that image. Safety shouldn’t be exciting. Nothing happening can be good for business. And we were lucky to stumble upon a whole bunch of B-roll where nothing was really happening—empty warehouses, closed stores, and quiet fitness centers. We used sound, copy, and everything at our disposal to dramatize the images. We showed what safety really looks like: nothing. Just as it should be.
Client ︎ Securitas
The challenge ︎︎︎ Using existing visual material from the international brand platform, we were tasked with developing a digital lead campaign for small and medium-sized businesses. The Securitas brand guidelines didn’t allow us to show anything negative, so we had to figure out what security really looks like—and find that image in their existing material.
The solution ︎︎︎ It turned out we found that image. Safety shouldn’t be exciting. Nothing happening can be good for business. And we were lucky to stumble upon a whole bunch of B-roll where nothing was really happening—empty warehouses, closed stores, and quiet fitness centers. We used sound, copy, and everything at our disposal to dramatize the images. We showed what safety really looks like: nothing. Just as it should be.