Case ︎ Relatively Small Figures
Client ︎ Kay Bojesen Denmark & Rosendahl Design Group
The challenge ︎ In 2024, Kay Bojesen introduced three new Liliput figures. The goal was to make Kay Bojesen’s iconic wooden figures accessible to more people and to launch the small originals with a big dose of the “aww” factor. But how can you even tell that a figure is small when it’s blown up on an OOH ad?
The solution ︎ All sizes are relative, so we showcased the Liliput figures interacting with their "bigger siblings" to highlight the contrast in size.
Made with ︎ David Asmussen at Marketsquare