Case ︎ Keep the trust alive
Client ︎ Odder baby carriage
The challenge ︎ Oddder is the only dansih baby carriage brand and in 2025 they turned 100. But they hadn’t really made any communication for the past many years. So before their 100th anniversary we helped them reconnect wirh their values and and where they came from.
The solution ︎ In Denmark we leave our babies sleeping out in the street. Even in winther. Either youre shocked by this fact or your probably a dane. Denmark is the only place where it is totally acceptebal in all parts of the country. This is one of the fundaments of the welfare society which is build on trust. As the only dansih baby carriage brand we made Odder invite people to pass on the tradition of trust.
Made with ︎ Ida Marie Aagaard, Lia Amar Friberg & Ulik Kepinski Rode at Marketsquare