Case ︎︎︎ Genombrott
   
    Client ︎ IKEA Denmark

    The challenge ︎ As the world was put on hold, the future generation were branded ‘Generation Cancelled’ and, quite literally, asked to stay home, sit back and behave. But ‘Generation Cancelled’ was an unfair and untrue story about a strong and creative generation that just had their breakthrough postponed.

    The solution ︎ IKEA turned all their channels into a stage for the talent of tomorrow to take back the narrative and show the world the real story about how the youth activated thier homes and tackled lockdown after lockdown.


Herofilm


Portraitfilms 2/7










Made for IKEA Denmark with ︎ Ulik Kepinski and David Asmussen at Marketsquare