*Case in Danish
Case ︎ Alvorligt Cringe
Client ︎ STARK
The challenge ︎ Young people usually see right through our manipulative attempts to reach them with wacky advertising - and instead they feel spoken down to and misunderstood.
The solution ︎ When STARK needed students, we went undercover cringe, and instead of trying to be cool, we offered them what they’ve been longing for: to be taken seriously.
Made for STARK with ︎ Ulik Kepinski at Marketsquare